/* Agence CK — feuille de style principale */

@font-face {
  font-family: "Inter Tight";
  src: url("../fonts/inter-tight-latin-wght-normal.woff2") format("woff2");
  font-weight: 100 900;
  font-style: normal;
  font-display: swap;
}

:root {
  --ink: #0A0A0A;
  --ink-2: #2E2E33;
  --muted: #46464C;
  --muted-2: #75757C;
  --line: #C4C4BF;
  --line-soft: #DCDCD8;
  --grey: #EBEBE8;
  --grey-2: #CFCFCA;
  --white: #FFFFFF;
  --accent: #DFFF1A;
  --dark-line: #2A2A2E;
  --dark-card: #18181B;
  --dark-muted: #B4B4BA;
  --dark-text: #C4C4CA;
  --font: "Helvetica Neue", "Inter Tight", Helvetica, Arial, sans-serif;
  --wrap: 1320px;
  --gutter: 24px;
  --section: 128px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  margin: 0;
  font-family: var(--font);
  color: var(--ink);
  background: var(--white);
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: var(--ink); }
a:hover { color: var(--muted); }
h1, h2, h3, p, ul, ol, figure { margin: 0; }
ul, ol { padding: 0; list-style: none; }
button, input, select, textarea { font: inherit; color: inherit; }
:focus-visible { outline: 3px solid var(--ink); outline-offset: 3px; }
.dark :focus-visible, .footer :focus-visible { outline-color: var(--accent); }
[hidden] { display: none !important; }
.visually-hidden { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
[id] { scroll-margin-top: 80px; }

.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 var(--gutter); }
.section { padding: var(--section) 0; }
.grey { background: var(--grey); }
.dark { background: var(--ink); color: var(--white); }
.dark a { color: var(--white); }

.kicker { font-size: 14px; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; }
.h2 { font-size: clamp(36px, 5vw, 72px); line-height: 0.98; letter-spacing: -0.055em; font-weight: 700; }
.lead { font-size: 17px; line-height: 1.6; color: var(--muted); }
.dark .lead { color: var(--dark-muted); }
.hl { background: var(--accent); color: var(--ink); padding: 0 0.08em; }
.head-row { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-end; gap: 24px; margin-bottom: 56px; }
.head-row .lead { max-width: 400px; }

/* Boutons */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  min-height: 56px; padding: 0 28px; border-radius: 999px;
  font-size: 17px; font-weight: 700; text-decoration: none; cursor: pointer;
  border: 1px solid var(--ink); transition: transform .15s ease, background .15s ease;
}
.btn:hover { transform: translateY(-1px); }
.btn-accent { background: var(--accent); color: var(--ink); }
.btn-accent:hover { color: var(--ink); }
.btn-ghost { background: transparent; color: var(--ink); border-color: var(--line); font-weight: 600; }
.btn-ghost:hover { color: var(--ink); border-color: var(--ink); }
.btn-dark { background: var(--ink); color: var(--white); }
.btn-dark:hover { color: var(--white); }
.btn svg { width: 18px; height: 18px; flex: 0 0 18px; }

/* Nav */
.nav { position: sticky; top: 0; z-index: 50; background: rgba(255,255,255,0.96); backdrop-filter: blur(8px); border-bottom: 1px solid transparent; transition: border-color .2s; }
.nav.scrolled { border-bottom-color: var(--line-soft); }
.nav-inner { display: flex; align-items: center; justify-content: space-between; gap: 16px; padding-top: 18px; padding-bottom: 18px; }
.logo { text-decoration: none; font-weight: 700; font-size: 20px; letter-spacing: -0.04em; color: var(--ink); }
.logo:hover { color: var(--ink); }
.logo span { background: var(--accent); padding: 0 4px; margin-left: 2px; }
.nav-links { display: flex; align-items: center; gap: 28px; font-size: 15px; font-weight: 500; }
.nav-links a { text-decoration: none; color: var(--ink-2); }
.nav-links .btn { min-height: 44px; padding: 0 18px; font-size: 15px; font-weight: 600; }
.nav-links .btn-dark, .nav-links .btn-dark:hover { color: var(--white); }
.nav-actions { display: none; align-items: center; gap: 8px; }
.nav-actions .btn { min-height: 44px; padding: 0 16px; font-size: 14px; }
.burger { width: 44px; height: 44px; border: 1px solid var(--line-soft); border-radius: 999px; background: var(--white); display: inline-flex; align-items: center; justify-content: center; cursor: pointer; padding: 0; }
.burger svg { width: 20px; height: 20px; }
.mobile-menu { display: none; border-top: 1px solid var(--line-soft); padding: 8px var(--gutter) 20px; }
.mobile-menu a { display: block; padding: 14px 0; font-size: 22px; font-weight: 700; letter-spacing: -0.03em; text-decoration: none; border-bottom: 1px solid var(--line-soft); }
.mobile-menu.open { display: block; }

/* Hero */
.hero { padding: 72px 0 64px; }
.hero h1 { font-size: clamp(52px, 11.5vw, 176px); line-height: 0.9; letter-spacing: -0.065em; font-weight: 700; margin-bottom: 56px; }
.hero-bottom { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-end; gap: 32px; padding-top: 32px; border-top: 2px solid var(--ink); }
.hero-bottom p { flex: 1 1 420px; max-width: 560px; font-size: 21px; line-height: 1.5; color: var(--ink-2); }
.cta-row { display: flex; flex-wrap: wrap; gap: 12px; }
.hero-kicker { display: none; }

/* Module métriques */
.metrics-wrap { padding-bottom: 96px; }
.metrics { background: var(--ink); color: var(--white); border-radius: 24px; padding: 40px; display: flex; flex-direction: column; gap: 32px; }
.metrics-head { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 16px; }
.metrics-head p { font-size: 28px; font-weight: 700; letter-spacing: -0.04em; }
.pill { font-size: 13px; font-weight: 700; color: var(--ink); background: var(--accent); padding: 8px 14px; border-radius: 999px; }
.funnel { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; align-items: end; }
.funnel-col { display: flex; flex-direction: column; gap: 14px; }
.funnel-bar-zone { height: 200px; display: flex; align-items: flex-end; }
.funnel-bar { width: 100%; border-radius: 10px 10px 0 0; }
.funnel-meta { display: flex; justify-content: space-between; align-items: baseline; gap: 8px; padding-top: 12px; border-top: 1px solid var(--dark-line); }
.funnel-meta span:first-child { font-size: 15px; color: var(--dark-muted); }
.funnel-meta span:last-child { font-size: 30px; font-weight: 700; letter-spacing: -0.04em; }
.funnel-col.is-sales .funnel-meta span:first-child { color: var(--white); font-weight: 700; }
.funnel-col.is-sales .funnel-meta span:last-child { color: var(--accent); }
.metric-kpis { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; padding-top: 24px; border-top: 1px solid var(--dark-line); }
.metric-kpis div { display: flex; flex-direction: column; gap: 4px; }
.metric-kpis span:first-child { font-size: 13px; color: var(--dark-muted); }
.metric-kpis span:last-child { font-size: 26px; font-weight: 700; letter-spacing: -0.03em; }
.metric-kpis .is-accent span:last-child { color: var(--accent); }

/* Bandeau logos */
.marquee { background: var(--accent); border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); padding: 26px 0; overflow: hidden; }
.marquee-track { display: flex; width: max-content; align-items: center; animation: marquee 40s linear infinite; }
.marquee-track span { margin-right: 72px; font-size: 30px; font-weight: 700; letter-spacing: -0.04em; white-space: nowrap; }
.marquee-track img { height: 32px; width: auto; margin-right: 72px; }
.marquee:hover .marquee-track { animation-play-state: paused; }
@keyframes marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .marquee-track { animation: none; flex-wrap: wrap; width: auto; justify-content: center; } .marquee-track [aria-hidden="true"] { display: none; } }

/* KPIs */
.kpis { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); column-gap: 32px; }
.kpi { display: flex; flex-direction: column; gap: 12px; padding: 28px 24px 28px 0; border-top: 2px solid var(--ink); }
.kpi strong { font-size: clamp(48px, 7.5vw, 116px); font-weight: 700; letter-spacing: -0.07em; line-height: 0.9; }
.kpi span { font-size: 16px; color: var(--muted); }

/* Manifeste */
.manifesto { padding: 160px 0; }
.manifesto .kicker { margin-bottom: 40px; }
.manifesto p.big { font-size: clamp(32px, 5.2vw, 80px); line-height: 1.02; letter-spacing: -0.055em; font-weight: 700; max-width: 1180px; }
.manifesto p.big span { color: var(--muted-2); }

/* Problème */
.rows { border-bottom: 1px solid var(--line); }
.row { display: flex; flex-wrap: wrap; gap: 16px 40px; padding: 32px 0; border-top: 1px solid var(--line); align-items: baseline; }
.row:first-child { border-top: 2px solid var(--ink); }
.row-num { flex: 0 0 80px; font-size: 40px; font-weight: 700; letter-spacing: -0.05em; }
.row h3 { flex: 1 1 320px; font-size: 30px; font-weight: 700; letter-spacing: -0.04em; line-height: 1.1; }
.row p { flex: 1 1 380px; font-size: 17px; line-height: 1.6; color: var(--muted); }
.problem .h2 { max-width: 900px; margin-bottom: 48px; }

/* Système */
.system-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 1px; background: var(--dark-line); border: 1px solid var(--dark-line); border-radius: 20px; overflow: hidden; }
.system-card { background: var(--ink); padding: 36px; display: flex; flex-direction: column; gap: 20px; }
.tag-num { font-size: 13px; font-weight: 700; color: var(--ink); background: var(--accent); padding: 4px 10px; border-radius: 999px; align-self: flex-start; }
.system-card h3 { font-size: 26px; font-weight: 700; letter-spacing: -0.04em; }
.system-card ul { display: flex; flex-direction: column; gap: 10px; font-size: 15px; line-height: 1.45; color: var(--dark-text); }
.swipe-hint { display: none; }

/* Résultats */
.cases { border-bottom: 1px solid var(--line); }
.case { display: flex; flex-wrap: wrap; gap: 24px 48px; padding: 40px 0; border-top: 1px solid var(--line); align-items: center; }
.case:first-child { border-top: 2px solid var(--ink); }
.case-info { flex: 1 1 360px; min-width: 0; display: flex; flex-direction: column; gap: 12px; }
.case-title { display: flex; flex-wrap: wrap; align-items: center; gap: 12px; }
.case-title strong { font-size: 34px; font-weight: 700; letter-spacing: -0.05em; }
.chip { font-size: 12px; font-weight: 600; color: var(--muted); border: 1px solid var(--line); padding: 5px 10px; border-radius: 999px; }
.case-info p { font-size: 16px; line-height: 1.6; color: var(--muted); max-width: 480px; }
.case-stats { flex: 1 1 420px; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; }
.case-stats div { display: flex; flex-direction: column; gap: 8px; align-items: flex-start; }
.case-stats strong { font-size: clamp(40px, 5vw, 80px); font-weight: 700; letter-spacing: -0.06em; line-height: 0.95; }
.case-stats .is-accent strong { background: var(--accent); padding: 0 10px; }
.case-stats span { font-size: 14px; color: var(--muted); }
.link-arrow { color: var(--ink); font-weight: 700; font-size: 16px; text-decoration: none; border-bottom: 2px solid var(--ink); padding-bottom: 4px; }

/* Skin in the game */
.skin { background: var(--accent); color: var(--ink); border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.skin h2 { font-size: clamp(48px, 8.5vw, 136px); line-height: 0.9; letter-spacing: -0.065em; font-weight: 700; max-width: 1200px; margin: 24px 0 56px; }
.skin-grid { display: flex; flex-wrap: wrap; gap: 48px; align-items: flex-start; }
.skin-text { flex: 1 1 400px; min-width: 0; display: flex; flex-direction: column; gap: 20px; }
.skin-text .strong { font-size: 24px; line-height: 1.4; font-weight: 600; letter-spacing: -0.02em; }
.skin-text p:not(.strong) { font-size: 17px; line-height: 1.6; color: #1C1C20; }
.brands { flex: 1 1 520px; min-width: 0; background: var(--ink); color: var(--white); border-radius: 24px; padding: 36px; display: flex; flex-direction: column; gap: 28px; }
.brands .label { font-size: 14px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--dark-muted); }
.brands ul { border-bottom: 1px solid var(--dark-line); }
.brands li { display: flex; justify-content: space-between; align-items: baseline; gap: 16px; padding: 14px 0; border-top: 1px solid var(--dark-line); }
.brands li strong { font-size: 26px; font-weight: 700; letter-spacing: -0.04em; }
.brands li span { font-size: 14px; color: var(--dark-muted); }
.brand-kpis { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; }
.brand-kpis div { display: flex; flex-direction: column; gap: 6px; }
.brand-kpis strong { font-size: 40px; font-weight: 700; letter-spacing: -0.05em; line-height: 1; }
.brand-kpis .is-accent strong { color: var(--accent); }
.brand-kpis span { font-size: 13px; color: var(--dark-muted); }

/* Méthode */
.steps { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 32px; }
.step { display: flex; flex-direction: column; gap: 14px; padding-top: 20px; border-top: 4px solid var(--ink); }
.step:first-child { border-top-color: var(--accent); }
.step-num { font-size: 48px; font-weight: 700; letter-spacing: -0.06em; line-height: 1; }
.step h3 { font-size: 20px; font-weight: 700; letter-spacing: -0.03em; }
.step p { font-size: 15px; line-height: 1.6; color: var(--muted); }
.method .h2 { max-width: 900px; margin-bottom: 56px; }

/* Pour qui */
.fit { padding-bottom: var(--section); }
.fit-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; }
.fit-card { border-radius: 24px; padding: 48px; display: flex; flex-direction: column; gap: 24px; }
.fit-card h3 { font-size: clamp(28px, 3vw, 44px); font-weight: 700; letter-spacing: -0.05em; line-height: 1; }
.fit-card ul { display: flex; flex-direction: column; gap: 16px; font-size: 17px; line-height: 1.5; }
.fit-card li { display: flex; gap: 14px; align-items: flex-start; }
.fit-yes { background: var(--ink); color: var(--white); }
.fit-yes li::before { content: ""; flex: 0 0 10px; width: 10px; height: 10px; background: var(--accent); margin-top: 8px; }
.fit-no { border: 2px solid var(--ink); color: var(--ink-2); }
.fit-no h3 { color: var(--ink); }
.fit-no li::before { content: ""; flex: 0 0 10px; width: 10px; height: 2px; background: var(--ink); margin-top: 12px; }

/* Équipe */
.team-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; }
.member { display: flex; flex-direction: column; gap: 20px; }
.member-photo { height: 460px; border-radius: 20px; background: var(--grey-2); overflow: hidden; display: flex; align-items: center; justify-content: center; color: var(--ink-2); font-size: 14px; }
.member-photo img { width: 100%; height: 100%; object-fit: cover; }
.member-head { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: baseline; gap: 8px; }
.member-head h3 { font-size: 30px; font-weight: 700; letter-spacing: -0.05em; }
.member-head span { font-size: 14px; font-weight: 600; }
.member p { font-size: 16px; line-height: 1.6; color: var(--muted); }

/* Audit + formulaire */
.audit h2 { font-size: clamp(52px, 10vw, 160px); line-height: 0.9; letter-spacing: -0.065em; font-weight: 700; margin-bottom: 64px; }
.audit h2 span { color: var(--accent); }
.audit-grid { display: flex; flex-wrap: wrap; gap: 56px; align-items: flex-start; }
.audit-info { flex: 1 1 400px; min-width: 0; display: flex; flex-direction: column; gap: 24px; }
.audit-info > p { font-size: 20px; line-height: 1.5; color: var(--dark-text); }
.audit-list { font-size: 17px; border-bottom: 1px solid var(--dark-line); }
.audit-list li { padding: 16px 0; border-top: 1px solid var(--dark-line); display: flex; gap: 16px; }
.audit-list b { color: var(--accent); }

.form { flex: 1 1 480px; min-width: 0; background: var(--white); color: var(--ink); border-radius: 24px; padding: 36px; display: flex; flex-direction: column; gap: 18px; }
.form-row { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; }
.field { display: flex; flex-direction: column; gap: 6px; font-size: 13px; font-weight: 600; }
.field input, .field select {
  height: 50px; border: 0; border-bottom: 2px solid var(--ink); border-radius: 0;
  padding: 0 2px; font-size: 16px; background: var(--white); color: var(--ink); width: 100%;
}
.field select { appearance: none; -webkit-appearance: none; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='14' height='14' viewBox='0 0 24 24' fill='none' stroke='%230A0A0A' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M6 9l6 6 6-6'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 4px center; padding-right: 28px; }
.field input:focus, .field select:focus { outline: none; border-bottom-color: var(--ink); box-shadow: 0 2px 0 0 var(--accent); }
.field input[aria-invalid="true"], .field select[aria-invalid="true"] { border-bottom-color: #B42318; }
.field-error { font-size: 12px; font-weight: 600; color: #B42318; min-height: 0; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form .btn { width: 100%; min-height: 60px; margin-top: 8px; }
.form .btn[disabled] { opacity: 0.6; cursor: wait; transform: none; }
.form-note { font-size: 12px; line-height: 1.5; color: var(--muted); }
.form-note a { color: var(--muted); }
.form-status { font-size: 14px; font-weight: 600; color: #B42318; }
.form-status:empty { display: none; }

/* FAQ */
.faq-grid { display: flex; flex-wrap: wrap; gap: 48px; }
.faq-grid .h2 { flex: 1 1 300px; font-size: clamp(36px, 4.6vw, 64px); }
.faq-list { flex: 2 1 560px; min-width: 0; border-bottom: 1px solid var(--line); }
.faq-item { border-top: 1px solid var(--line); }
.faq-item:first-child { border-top: 2px solid var(--ink); }
.faq-item summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 16px; padding: 24px 0; font-size: 20px; font-weight: 700; letter-spacing: -0.03em; }
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary svg { flex: 0 0 22px; width: 22px; height: 22px; transition: transform .2s; }
.faq-item[open] summary svg { transform: rotate(45deg); }
.faq-item p { padding: 0 40px 24px 0; font-size: 16px; line-height: 1.6; color: var(--muted); }

/* Footer */
.footer { background: var(--accent); color: var(--ink); border-top: 1px solid var(--ink); overflow: hidden; }
.footer-inner { padding-top: 64px; padding-bottom: 32px; display: flex; flex-direction: column; gap: 32px; }
.footer-top { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 16px; }
.footer-top p { font-size: 22px; font-weight: 700; letter-spacing: -0.04em; }
.footer-word { font-size: clamp(72px, 19vw, 300px); font-weight: 700; letter-spacing: -0.075em; line-height: 0.8; white-space: nowrap; }
.footer-bottom { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 16px; font-size: 14px; padding-top: 20px; border-top: 1px solid var(--ink); }
.footer-bottom nav { display: flex; flex-wrap: wrap; gap: 8px 24px; }
.footer-bottom a, .footer-bottom button { color: var(--ink); }
.linklike { background: none; border: 0; padding: 0; font-size: 14px; text-decoration: underline; cursor: pointer; }

/* Bandeau cookies */
.cookie {
  position: fixed; left: 16px; right: 16px; bottom: 16px; z-index: 100;
  max-width: 560px; margin-left: auto;
  background: var(--ink); color: var(--white); border-radius: 18px; padding: 22px;
  display: flex; flex-direction: column; gap: 14px; box-shadow: 0 20px 50px -20px rgba(0,0,0,.5);
}
.cookie[hidden] { display: none; }
.cookie p { font-size: 14px; line-height: 1.5; color: var(--dark-text); }
.cookie p strong { color: var(--white); font-size: 15px; display: block; margin-bottom: 4px; }
.cookie a { color: var(--white); }
.cookie-actions { display: flex; flex-wrap: wrap; gap: 10px; }
.cookie-actions .btn { min-height: 46px; padding: 0 20px; font-size: 15px; flex: 1 1 140px; }
.cookie .btn-ghost { color: var(--white); border-color: #55555C; }
.cookie .btn-ghost:hover { color: var(--white); border-color: var(--white); }

/* Pages simples (merci, légal) */
.simple { min-height: 70vh; padding: 96px 0; }
.simple h1 { font-size: clamp(44px, 7vw, 104px); line-height: 0.92; letter-spacing: -0.06em; font-weight: 700; margin-bottom: 32px; }
.prose { max-width: 760px; }
.prose h2 { font-size: 26px; letter-spacing: -0.03em; margin: 40px 0 12px; }
.prose p, .prose li { font-size: 16px; line-height: 1.7; color: var(--ink-2); }
.prose p + p { margin-top: 12px; }
.prose ul { list-style: disc; padding-left: 22px; margin-top: 8px; }
.todo { background: var(--accent); padding: 0 4px; }

/* ---------- Tablette ---------- */
@media (max-width: 1024px) {
  :root { --section: 104px; }
  .kpis { grid-template-columns: repeat(2, minmax(0, 1fr)); column-gap: 24px; }
  .system-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .steps { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .metric-kpis { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

/* ---------- Mobile ---------- */
@media (max-width: 760px) {
  :root { --gutter: 20px; --section: 72px; }
  [id] { scroll-margin-top: 70px; }
  .nav-inner { padding-top: 12px; padding-bottom: 12px; }
  .nav { border-bottom-color: var(--line-soft); }
  .logo { font-size: 19px; }
  .nav-links { display: none; }
  .nav-actions { display: flex; }

  .hero { padding: 40px 0 48px; }
  .hero-kicker { display: block; font-size: 12px; margin-bottom: 24px; color: var(--ink-2); }
  .hero h1 { font-size: clamp(48px, 14.5vw, 72px); line-height: 0.92; margin-bottom: 24px; }
  .hero-bottom { border-top: 0; padding-top: 0; gap: 24px; }
  .hero-bottom p { font-size: 17px; flex-basis: auto; }
  .cta-row { flex-direction: column; width: 100%; gap: 10px; }
  .cta-row .btn { width: 100%; }

  .metrics-wrap { padding-bottom: 56px; }
  .metrics { border-radius: 20px; padding: 24px; gap: 22px; }
  .metrics-head { flex-direction: column-reverse; align-items: flex-start; gap: 10px; }
  .metrics-head p { font-size: 24px; }
  .pill { font-size: 12px; padding: 6px 12px; }
  .funnel { grid-template-columns: 1fr; gap: 14px; }
  .funnel-col { flex-direction: column-reverse; gap: 6px; }
  .funnel-bar-zone { height: 10px; background: #222226; border-radius: 999px; }
  .funnel-bar { height: 10px !important; border-radius: 999px; width: var(--w) !important; }
  .funnel-meta { border-top: 0; padding-top: 0; }
  .funnel-meta span:first-child { font-size: 14px; }
  .funnel-meta span:last-child { font-size: 14px; font-weight: 700; letter-spacing: 0; }
  .metric-kpis { gap: 16px 12px; padding-top: 18px; }
  .metric-kpis span:first-child { font-size: 12px; }
  .metric-kpis span:last-child { font-size: 24px; }

  .marquee { padding: 18px 0; }
  .marquee-track { animation-duration: 32s; }
  .marquee-track span { font-size: 22px; margin-right: 40px; }
  .marquee-track img { height: 24px; margin-right: 40px; }

  .kpis { gap: 28px 16px; }
  .kpi { padding: 16px 0 0; gap: 8px; }
  .kpi strong { font-size: 48px; }
  .kpi span { font-size: 14px; }

  .manifesto { padding: 72px 0; }
  .manifesto .kicker { font-size: 12px; margin-bottom: 24px; }
  .manifesto p.big { font-size: 32px; line-height: 1.05; letter-spacing: -0.05em; }

  .h2 { font-size: 36px; line-height: 1.0; }
  .head-row { margin-bottom: 28px; gap: 14px; }
  .problem .h2, .method .h2 { margin-bottom: 32px; }
  .row { flex-direction: column; gap: 8px; padding: 24px 0; }
  .row-num { flex: none; font-size: 28px; }
  .row h3 { flex: none; font-size: 24px; }
  .row p { flex: none; font-size: 16px; }

  .system { padding: 72px 0; }
  .system .wrap.carousel-wrap { padding: 0; }
  .system-grid { display: flex; gap: 12px; overflow-x: auto; scroll-snap-type: x mandatory; background: none; border: 0; border-radius: 0; padding: 0 20px 4px; scrollbar-width: none; }
  .system-grid::-webkit-scrollbar { display: none; }
  .system-card { flex: 0 0 280px; scroll-snap-align: start; background: var(--dark-card); border: 1px solid var(--dark-line); border-radius: 18px; padding: 24px; gap: 16px; }
  .system-card h3 { font-size: 24px; }
  .swipe-hint { display: flex; align-items: center; gap: 8px; font-size: 13px; color: var(--dark-muted); margin-top: 20px; }
  .swipe-hint svg { width: 16px; height: 16px; }

  .case { padding: 28px 0; gap: 14px; }
  .case-info, .case-stats { flex-basis: auto; }
  .case-title strong { font-size: 28px; }
  .case-stats { gap: 12px; }
  .case-stats strong { font-size: 40px; }
  .case-stats .is-accent strong { padding: 0 6px; }

  .skin h2 { font-size: 48px; line-height: 0.92; margin: 16px 0 28px; }
  .skin-grid { gap: 28px; }
  .skin-text .strong { font-size: 19px; }
  .skin-text p:not(.strong) { font-size: 16px; }
  .brands { padding: 24px; border-radius: 20px; gap: 22px; }
  .brands .label { font-size: 12px; }
  .brands li { padding: 12px 0; }
  .brands li strong { font-size: 21px; }
  .brands li span { font-size: 13px; }
  .brand-kpis { grid-template-columns: 1fr; gap: 14px; }
  .brand-kpis div { flex-direction: row-reverse; justify-content: space-between; align-items: baseline; gap: 12px; }
  .brand-kpis strong { font-size: 30px; }

  .steps { grid-template-columns: 1fr; gap: 0; border-bottom: 1px solid var(--line); }
  .step { flex-direction: row; gap: 16px; padding: 18px 0; border-top: 1px solid var(--line); }
  .step:first-child { border-top: 3px solid var(--accent); }
  .step-num { flex: 0 0 44px; font-size: 26px; }
  .step h3 { font-size: 19px; margin-bottom: 4px; }

  .fit-grid { grid-template-columns: 1fr; gap: 14px; }
  .fit-card { padding: 28px; border-radius: 20px; gap: 18px; }
  .fit-card h3 { font-size: 28px; }
  .fit-card ul { font-size: 16px; gap: 12px; }

  .team-grid { grid-template-columns: 1fr; gap: 32px; }
  .member { gap: 14px; }
  .member-photo { height: 320px; border-radius: 18px; }
  .member-head h3 { font-size: 26px; }
  .member-head span { font-size: 13px; }
  .member p { font-size: 15px; }

  .audit h2 { font-size: 52px; line-height: 0.92; margin-bottom: 28px; }
  .audit-grid { gap: 28px; }
  .audit-info > p { font-size: 17px; }
  .audit-list { font-size: 15px; }
  .audit-list li { padding: 13px 0; gap: 14px; }
  .form { padding: 24px; border-radius: 20px; gap: 16px; }
  .form-row { grid-template-columns: 1fr; gap: 16px; }
  .field input, .field select { height: 48px; }
  .form .btn { min-height: 56px; }

  .faq-grid { gap: 28px; }
  .faq-grid .h2 { font-size: 36px; }
  .faq-item summary { font-size: 18px; padding: 20px 0; }
  .faq-item p { font-size: 15px; padding-right: 0; }

  .footer-inner { padding-top: 48px; padding-bottom: 28px; gap: 24px; }
  .footer-top { flex-direction: column; align-items: stretch; }
  .footer-top .btn { width: 100%; }
  .footer-word { font-size: 18.5vw; }
  .footer-bottom { flex-direction: column; gap: 12px; }

  .cookie { left: 12px; right: 12px; bottom: 12px; padding: 18px; }
}